The benefits of telephone-based research with CFRI include:

Higher quality data – no missed or misunderstood items
When interviewers control the data collection, respondents can ask for clarification and will be provided with meaningful information.
Unlike paper surveys, there are no skipped items, no scribbling in the margins, no unintelligible information.

Easy and fast customization
The high flexibility of CATI research means that your custom questions can be added or modified on very short notice, and often at little or no additional cost.
Where as, mail surveys must be reprinted and resent if they are changed, resulting in delays and additional costs.

Higher response rates and faster turnaround
Mail surveys require more time for the surveys to be delivered returned and processed – 6 weeks on average. With telephone research, the survey can go into the field as soon as the contact information is received. Data is processed as the interview proceeds, leaving no downtime between survey completion and data delivery.
Higher response rates means better data reliability.

A more enjoyable survey experience
Your patients will appreciate the personalized attention of a highly qualified live interviewer. It shows a level of commitment to your respondents.
CFRI’s interviewers establish rapport, provide encouragement and a strong rationale for doing the survey, and give clients the sense of having been truly heard.

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