CFRI was established in 1997 by Jim Steber. With a history of over 30 years in the marketing research industry, Jim brings a unique and complementary experience to the company. The business is a natural evolution of his experience in data collection, data analysis, project management, and overall knowledge of the industry. CFRI fills an industry void by delivering marketing research buyers' needs, exceeding their expectations in terms of overall satisfaction, quality, delivery of services, timeliness, competitive pricing, and in the attitude of each employee.